产品随想的博客

“Creativity is just connecting things,” Jobs told   Wired   magazine. “When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things. And the reason they were able to do that was that they’ve had more experiences or they have thought more about their experiences than other people. . . . Unfortunately, that’s too rare a commodity. A lot of people in our industry haven’t had very diverse experiences. So they don’t have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader one’s understanding of the human experience, the better design we will have.”

  Chapter 3 Perfectionism: Product Design and the Pursuit of Excellence “Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.” ——Steve Jobs Jobs is a stickler for detail. He’s a fussy, pain-in-the-ass perfectionist who drives subordinates crazy with his persnickety demands. But where some see picky perfectionism, others see the pursuit of excellence. There are lots and lots of meetings and brainstorming sessions. The work is revised over and over, with an emphasis on simplification as it evolves. It’s a fluid, iterative process that sometimes means going back to the drawing board, or scrapping the product altogether. Jobs’s pursuit of excellence is the secret of Apple’s great design. For Jobs, design isn’t decoration. It’s not the surface appearance of a product. It’s not about the color or the stylistic details. For Jobs, design is the way the product works. Design is function, not form. And to properly figure out how the product works, it

产品随想 本书写于2009年 introduction In ten years Jobs has hardly made a single misstep, except one big one: he overlooked Napster and the digital music revolution in 2000. When customers wanted CD burners, Apple was making iMacs with DVD drives and promoting them as video editing machines. “I felt like a dope,” he told Fortune magazine. 也不用苛求乔布斯做对每一件事 The workplace was long ago revolutionized by computers, and Microsoft owns it. There’s no way Apple is going to wrest control. But the home is a different matter. Entertainment and communication are going digital. People are communicating by cell phone, instant message, and e-mail, while music and movies are increasingly delivered online. Apple is in a good position to sweep up. All the traits, all the instincts that made him a bad fit for the business world are perfect for the world of consumer devices. The obsession with industrial design, the mastery of advertising, and insistence on crafting seamless user experiences are key when selling high