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产品随想 | 周刊 第118期:Any sufficiently advanced technology is indistinguishable from magic.


  • 刘瑞琳 https://www.douban.com/note/211343004/
    原来广西师大的总编辑是她,理想国品牌的创建者,也是她

  • “实际上,你要抑制自己的野心,这样你才能成为你应该成为的人。” ——Bob Dylan
    Basically you have to suppress your own ambitions in order to be who you need to be.

  • “为五万个人演奏和为五十个人演奏是完全不同的,五万人更像是一个简单的角色,而五十个人却能呈现出不同的个性,他们能表达出更清晰的诉求,你必须付出最大的才能去征服他们。”

  • 博尔赫斯的第一本书出版一年后只卖出37本,但他对此表示庆幸。在接受《巴黎评论》记者采访时,他说:“你可以试着设想一下这37个人——真实的大活人;我意思是说他们每个人都有一张只属于他自己特有的面孔,他自己的家庭;他住在某条特定的小街上……但是,如果说你的书卖出了,假定两千本吧,这就跟你的书一本都没卖出去是一码事,因为两千这个数字太庞大了,你不可能对两千个读者都有着具体的想象或印象。”

  • At the same time, he sang of love with a power of conviction everyone wants to own. All of a sudden, much of the bookish poetry in our world felt anaemic, and the routine song lyrics his colleagues continued to write were like old-fashioned gunpowder following the invention of dynamite. Soon, people stopped comparing him to Woody Guthrie and Hank Williams and turned instead to Blake, Rimbaud, Whitman, Shakespeare.

  • Chamfort made the observation that when a master such as La Fontaine appears, the hierarchy of genres - the estimation of what is great and small, high and low in literature - is nullified. “What matter the rank of a work when its beauty is of the highest rank?" he wrote. That is the straight answer to the question of how Bob Dylan belongs in literature: as the beauty of his songs is of the highest rank.

  • By means of his oeuvre, Bob Dylan has changed our idea of what poetry can be and how it can work. He is a singer worthy of a place beside the Greeks' ἀοιδόι, beside Ovid, beside the Romantic visionaries, beside the kings and queens of the Blues, beside the forgotten masters of brilliant standards. If people in the literary world groan, one must remind them that the gods don't write, they dance and they sing. The good wishes of the Swedish Academy follow Mr. Dylan on his way to coming bandstands.

  • Yes, I am a thief of thoughts
    not, I pray, a stealer of souls
    I have built an rebuilt ——Bob Dylan

  • 至于说现在是什么时代,答案永远是曙光初开。 ——鲍勃·迪伦《编年史》

  • 尼采说,“如果没有音乐,生活将是一个错误。”

  • Dine https://www.dinehq.com/
    原来好奇心日报,端,看理想,这几个App,都是他们设计的

  • Webby Awards https://en.wikipedia.org/wiki/Webby_Awards?useskin=vector
    这个奖项里面的App,很多都比Apple和Google的年度最佳App要好

  • Enlightenment https://plato.stanford.edu/entries/enlightenment/

  • Enlightenment https://www.history.com/topics/european-history/enlightenment

  • 在发表于1784年的论文《回答这个问题:什么是启蒙?》中,康德对于启蒙的含义进行了经典的表述:“启蒙就是人走出他自己所招致的不成熟的状态(Aufklärung ist der Ausgang des Menschen aus seinerselbst verschuldeten Unmündigkeit)。不成熟的状态就是不经别人的指导就不能运用自己的理智(Verstand)的状态。如果这种不成熟的状态的原因,不在于缺乏理智,而在于缺乏无须他人指导而使用自己的理智的决心和勇气,则它就是自己所招致的。因此,Sapere aude!要有勇气使用你自己的理智!这就是启蒙的格言。”从中可知,启蒙的目标乃是理性的成熟,而达成这一目标的关键在于每个人要勇于独立思考。

  • 徐賁 (社會學家) https://zh.wikipedia.org/zh-hk/徐賁_(社會學家)?useskin=vector

  • 理想國 https://zh.wikipedia.org/zh-hk/理想国?useskin=vector
    有机会一定要读一读理想国

  • How Roblox Grows: From Virtual Playground to Global Empire https://www.howtheygrow.co/p/how-roblox-grows?publication_id=990503&post_id=130496681&isFreemail=true
    一篇文章看懂Roblox

  • In Scott Galloway’s iconic words: “Money follows attention, and one firm has more of our children’s attention than any firm on earth.”

  • "I don't pretend we have all the answers. But the questions are certainly worth thinking about."

  • 到最后阶段,小说和剧本开始同时写作,相互激荡。“有时候我会在看过电影毛片之后再重写小说的某些段落,就文学创作来说,这可是相当昂贵的方法,没几个作者享受得到”,克拉克说道。这也是为什么很多读者认为库布里克是小说《2001》未署名的作者。
    原来2001太空漫游,还有这样的桥段

  • Super-Toys Last All Summer Long https://www.wired.com/1997/01/ffsupertoys/
    原来库布里克在20世纪末,就已经关注到AI

  • Clarke's three laws:

  1. When a distinguished but elderly scientist states that something is possible, he is almost certainly right. When he states that something is impossible, he is very probably wrong.
  2. The only way of discovering the limits of the possible is to venture a little way past them into the impossible.
  3. Any sufficiently advanced technology is indistinguishable from magic.
  • GarageBand铃声制作教程,无需电脑,快速用iPhone制作铃声! https://www.nutgeek.com/iphone-garageband-ios11-ring/
    原来6年前,就已经有教程,羞愧

  • 京都獎 https://zh.wikipedia.org/zh-hk/京都獎?useskin=vector#尖端科技部門
    https://www.kyotoprize.org/
    其实看历届的京都奖获奖名单,基本都能感知到那些,引领了人类进步的大师
    三宅一生,安藤忠雄等,都在里面

  • Eugène Viollet-le-Duc https://en.wikipedia.org/wiki/Eugène_Viollet-le-Duc?useskin=vector
    原来这位影响到了高迪,也影响到了赖特,密斯凡德罗,沙利文,柯布西耶

  • The English architect William Burges admitted in his late life "We all cribbed on Viollet-le-Duc even though no one could read French".
    至少能承认自己抄袭,哈哈哈
    想起毕加索&乔布斯那句:Pablo Picasso on Creativity, “Good artists copy, great artists steal.”

  • The secret to creativity is knowing how to hide your sources.

  • Hemingway said, “It would take a day to list everyone I borrowed ideas from, and it was no new thing for me to learn from everyone I could, living or dead. I learn as much from painters about how to write as I do from writers.”

  • Wilson Mizner (screenwriter) said, “If you steal from one author, it’s plagiarism, and if you steal from many, it’s research.”

  • T. S. Eliot’s dictum: “Immature poets imitate; mature poets steal; bad poets deface what they take, and good poets make it into something better, or at least something different. The good poet welds his theft into a whole of feeling which is unique, utterly different than that from which it is torn.”

  • Gothic art is imperfect, only half resolved; it is a style created by the compasses, a formulaic industrial repetition. Its stability depends on constant propping up by the buttresses: it is a defective body held up on crutches. ... The proof that Gothic works are of deficient plasticity is that they produce their greatest emotional effect when they are mutilated, covered in ivy and lit by the moon. ——高迪

  • Paraboloids, hyperboloids and helicoids, constantly varying the incidence of the light, are rich in matrices themselves, which make ornamentation and even modelling unnecessary. ——高迪

  • Antoni Gaudí https://en.wikipedia.org/wiki/Antoni_Gaudí?useskin=vector
    读书时候没搞懂的高迪,在工作几年后,慢慢开始懂他
    真是一位大师

  • As Viollet-le-Duc said himself: “to see is to know, to know is to create.”
    突然才发现,在自己青年时代,没有向更多活着活着死去的大师学习
    而当时自己其实是感觉到周围老师、教授水平不怎么样的

  • Arnault has said that brands like Louis Vuitton and Dior are successful because "they have these two aspects, which may be contradictory: They are timeless, [and] they are at the utmost level of modernity.”
    说直白一些,就是这些品牌在不停地进步,不停革新自己,所以他们既永恒又能始终不落伍

  • Architecte https://fr.wikipedia.org/wiki/Architecte?useskin=vector
    法语维基百科的建筑师词条
    写的远好于英语、好于中文
    原来当你希望了解更多的时候,你会发现英语不再够用,需要向前追溯到法语、追溯到拉丁语,才能帮你解开困惑

  • "He's so wonderfully prickly and famous for bursting into any house he built un-announced -- just come in with a troop of people and show them the house, rearrange the furniture. He would even sneak into the houses to rearrange the furniture when the owners were away," T.C. Boyle wrote of FLW, but it also describes how early Mac developers felt after demoing their products for Steve.

  • "I love it when you can bring really great design and simple capability to something that doesn't cost much. It was the original vision for Apple."
    希望苹果,牢记自己当时的初衷

  • “I have always found Buddhism—Japanese Zen Buddhism in particular—to be aesthetically sublime,” he told me. “The most sublime thing I’ve ever seen are the gardens around Kyoto.”

  • When Jobs gathered his top management for a pep talk soon after his return, sitting in the audience was a sensitive and passionate 30-year-old Brit who was head of the company’s design team. Jonathan Ive—known to all as Jony—was planning to quit. He was sick of the company’s focus on profit maximization rather than product design. Jobs’ talk led him to reconsider. “I remember very clearly Steve announcing that our goal is not just to make money but to make great products,” Ive recalled. “The decisions you make based on that philosophy are fundamentally different from the ones we had been making at Apple.” Ive and Jobs would soon forge a bond that would lead to the greatest industrial design collaboration of their era.
    我觉得,这才是乔纳森离开苹果的真正原因

  • “Why do we assume that simple is good? Because with physical products, we have to feel we can dominate them. As you bring order to complexity, you find a way to make the product defer to you. Simplicity isn’t just a visual style. It’s not just minimalism or the absence of clutter. It involves digging through the depth of the complexity. To be truly simple, you have to go really deep. For example, to have no screws on something, you can end up having a product that is so convoluted and so complex. The better way is to go deeper with the simplicity, to understand everything about it and how it’s manufactured. You have to deeply understand the essence of a product in order to be able to get rid of the parts that are not essential.” ——Jony Ive

  • After he was forced out, the process at Apple shifted to being engineer-driven. “Engineers would say ‘here are the guts’—processor, hard drive—and then it would go to the designers to put it in a box,” said Apple marketing chief Phil Schiller. “When you do it that way, you come up with awful products.” But when Jobs returned and forged his bond with Ive, the balance was again tilted toward the designers. “Steve kept impressing on us that the design was integral to what would make us great,” said Schiller. “Design once again dictated the engineering, not just vice versa.”

  • The plastic casing that Ive and Coster proposed was sea-green blue, and it was translucent so that you could see through to the inside of the machine. “We were trying to convey a sense of the computer being changeable based on your needs, to be like a chameleon,” said Ive. “That’s why we liked the translucency. You could have color, but it felt so unstatic. And it came across as cheeky.”

  • “Back then, people weren’t comfortable with technology. If you’re scared of something, then you won’t touch it. I could see my mum being scared to touch it. So I thought, if there’s this handle on it, it makes a relationship possible. It’s approachable. It’s intuitive. It gives you permission to touch. It gives a sense of its deference to you. Unfortunately, manufacturing a recessed handle costs a lot of money. At the old Apple, I would have lost the argument. What was really great about Steve is that he saw it and said, ‘That’s cool!’ I didn’t explain all the thinking, but he intuitively got it. He just knew that it was part of the iMac’s friendliness and playfulness.”

  • Jobs went home early that day to mull the problem, then called Ive to come over. They wandered into the garden, which Jobs’ wife, Laurene, had planted with a profusion of sunflowers. “Every year I do something wild with the garden, and that time it involved masses of sunflowers, with a sunflower house for the kids,” she recalled. “Jony and Steve were riffing on their design problem, then Jony asked, ‘What if the screen was separated from the base like a sunflower?’ He got excited and started sketching.” Ive liked his designs to suggest a narrative, and he realized that a sunflower shape would convey that the flat screen was so fluid and responsive that it could reach for the sun.
    原来当时是这样的设计理念

  • “There would be times when we’d wrack our brains on a user interface problem, and think we’d considered every option, and he would go, ‘Did you think of this?’” said Tony Fadell, the team leader. “He’d redefine the problem or approach, and our little problem would go away.”

  • How Steve Jobs’ Love of Simplicity Fueled A Design Revolution https://www.smithsonianmag.com/arts-culture/how-steve-jobs-love-of-simplicity-fueled-a-design-revolution-23868877/

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《沸腾新十年》2007-2012

2007-2009 大幕拉启 早期玩iPhone的人觉得:它不支持复制粘贴、拍摄视频,也不能更改铃声、壁纸,还不能换电池、插存储卡,手机里的照片和备忘录等也没法复制到电脑中。(但它有Killing Feature是沉浸式的屏幕、上网功能) 在网龙的路演过程中,网龙创始人刘德建发现,在当时极为“高大上”的投资人群中,用iPhone已经蔚然成风 ──论有钱人带领的风潮 苹果早期是不支持第三方输入法的,这一问题要等到2014年iOS 8的推出才正式解决。 ──居然也封闭了整整七年 对于航班管家来说,好用户就是高频乘坐飞机出行的群体。以前,这个群体在哪里、如何捕捉,都是问题。但是iPhone的出现,天然筛选出了那些消费能力强劲的群体。 苹果公司和联通也在为没有好应用来推广iPhone而发愁,所以它们精选了6款应用。王江的航班管家和搜吃搜玩都得以入选,吃到了iPhone大推广时代的官方预装红利。 王江认为:“其实有了智能手机,才能说有了场景。你不拿着手机亲临其境,怎么叫场景呢? 触宝输入法,深合安卓早期创业的三大奥义:“高频、刚需、工具化”。 参赛是一个名利双收的大好机会,能帮助免费推广产品 魅族黄章对之前毫无保留地和雷军交流有些后悔:“我连M9的UI交互文档都发给过他,请他一起探讨。” 安卓早期的最大刚需之一是系统优化。 CyanogenMod因此成为当时全球最大的ROM开发和优化团队。 中国早期安卓生态的很大一部分是建立在CM的基础上的。最着名的有小米的MIUI团队、创新工场的点心团队、占据国内千元机市场的乐蛙OS团队等。 当时的盛大创新院群星璀璨,除了潘爱民和许式伟,还有樊一鹏“樊大师”,也有郝培强和霍炬,有极客余晟,有陆坚博士,有黄伟和吴义坚,有庄表伟,还有白宁等诸多牛人。 2012年夏天,华为的任正非在一个讲话中提到两个“备胎”计划,一个是关于芯片的,另一个就是关于操作系统的。 ──布局早在10年前 2009年,张一鸣决意离开饭否,转而去房产网站九九房,这是26岁的张一鸣从南开大学毕业后的4年里准备开启的第4段工作经历,每份工作平均也就一年多一点的时间。此时的张一鸣与大部分同龄人相比略显著急,稍显无措,全然没有日后那种长期思考的定力和耐性。 2009年12月底,王兴确定做美团。 ──原来也已经10年+ 2009年的“双11”购物节只是给淘宝商城团队找点事情的自我安慰...