“Death… is a reality… Life ends definitely when the subject, by his actions, no longer affects his environment. . . . He can no longer add an iota to the sum total of his experience.”
当人无法改善周边的环境,无法增长自身经验体会时,才是一个人真正的死亡“I believe that we have to content ourselves with our imperfect knowledge and understanding and treat values and moral obligations as purely human.”
承认对于知识与世界的理解有局限性“Our death is not an end if we have lived on in our children and the younger generation. For they are us; our bodies are only wilted leaves on the tree of life.”
有人铭记,则永生
和Coco的表述是一样的“I do not believe in immortality of the individual, and I consider ethics to be an exclusively human concern with no superhuman authority behind it.”
“…I have faith in my purpose here on earth. I have faith in my intuition, the language of my conscience, but I have no faith in speculation about Heaven and Hell.”
知道自己热爱、能奉献的事业是什么,和乔布斯的Make Something Wonderful是一致的“One lives all one’s life under constant tension till it is time to go for good.”
这句话一下子还没看懂
尝试理解下是:人们紧张忙碌生活,可能是因为未找到自己人生所爱的事业,一旦发现,即可宁静“Brief is this existence, like a brief visit in a strange house. The path to be pursued is poorly lit by a flickering consciousness whose center is the limiting and separating “I.”
“人生短暂,宛如造访一间奇特的房子,又迅速离去,所走的道路勉强被摇曳不定的意识照亮。”“The only way fate can strike you two down is when you yourselves die one day.”
“I want to go when I want. It is tasteless to prolong life artificially; I have done my share, it is time to go. I will do it elegantly.”
好忧伤“…I have grown old myself and have come to regard death like an old debt, at long last to be discharged. Still instinctively one does everything possible to delay this last fulfillment. Thus is the game which nature plays with us.”
“Remember your humanity and forget all the rest. If you can do so, the way lies open to a new Paradise; if you cannot, there lies before you the risk of universal death.”
“Neither on my death bed nor before will I ask myself such a question. Nature is not an engineer or contractor, and I myself am a part of Nature.”
“An individual who should survive his physical death is also beyond my comprehension, nor do I wish it otherwise; such notions are for the fears or absurd egoism of feeble souls.”
“Now Besso has departed from this strange world a little ahead of me. That means nothing. People like us, who believe in physics, know that the distinction between past, present and future is only a stubbornly persistent illusion.”
1,公司是否能正面推动经济、社会或者文化发 展? 如果做不到,BG可能就不会再往下看了。比如军火、赌博类公司再便宜,BG不会去看。 2,公司销售额在5年之内能否翻倍? 为什么要讨论销售额?因为BG关注公司成长,销售额是比较简单直观的指标,而利润可有一些方法调节。所以,BG主要先关注销售额,再看现金流。 3,公司5年之后会怎么样? 这是未来5到10年或者5到15年的中间维度,一是看公司的成长空间究竟还有多大,二是考虑5年之后,公司的短期估值会不会下降,会不会变得成熟。 4,公司的竞争优势到底是什么?随着时间会变 强还是变弱? BG认为,如果公司的竞争优势是不断变弱的,将来在更远期挣回现金流的可能性就更低了。 5,公司是否有非常独特的文化?文化是否能够进化? 毕竟要投资这么长时间,对创始人和公司管理文化是非常关注的。特别喜欢创始人领导的公司,而不是说创始人什么都不干,创始人在做房地产,找了一些人在做新公司,要尽量避免这样的公司。 谈到进化在BG看来,大部分公司都会有大公司病,需要看它怎么能维持比较灵活的管理,变大之后还能够保持非常快速的成长,比如亚马逊的day one文化(注:就是始终处在 创业启动状态,充满迷茫和压力,但是充满创造力和颠覆思想 )。 6,公司过去的回报率怎么样? 一方面是考虑到公司的ROE(净资产收益率),二是考虑公司的Margins(利润),看它的过去是不是值得投资,如果每年ROE都不到10个点,可能长期来看也没什么意思。 7,ROE能不能随着时间增长? 有些公司一开始没有盈利,一直在烧钱,5年之后说不定ROE会到20%或者更高,它是一个动态过程。这样的公司BG也会投资,包括一些早期项目,很多公司都是没有盈利的。 8,公司怎么分配资本? 资本现金流无非就是5种方法:再投资、收购、还债、分红、回购股份,要看公司在某个阶段的资本分配是不是最优的。 如果公司明明可以发展更多,结果乱分红了;或者是明明到了特别成熟的时候,还不愿意分红,都是错误的分配资本。 9,公司怎样才能长成5倍? BG关注的是怎样,而不是能不能。这会强迫BG每个人去设想一些未来的可能性,包括公司现在的底层架构能不能够延伸到更多的业务。 比如,早期的亚马逊或者是阿里,连一个概念都没有,BG会考虑这个公司有没有这种机遇,以后去扩展到可触及的市场。 10,市场对公司有哪些误解,哪些事...