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富兰克林-创始人肖像计划


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  • 马斯克敬仰富兰克林和乔布斯、乔布斯拜会了惠普创始人、贝索斯研究了爱迪生和特斯拉、任正非和很多中国的创始人推崇的是毛泽东、而张一鸣最爱读的也是人物传记。

  • 关于富兰克林,马斯克原话这样说的(Elon Musk: “I didn’t read a lot of business books, I like biographies and autobiographies, they are helpful. I liked Franklin’s autobiography and the biography by Issacson. He’s an entrepreneur, he started from nothing, he was basically a runaway kid, he created this printing business, he also did science and politics, he’s one of the people I most admire.”)。成为马斯克最仰慕的人之一,那是何许人也!听了他的话,我找来并读完了四本书:艾萨克森的他传、富兰克林自传、《穷理查智慧书》和《绅士谋国》。

  • 财务自由了的富兰克林,在科学上发挥了很大的热情,通过很多科学实验,提出自然界中存在”正电”和”负电”,并揭示出雷电现象的本质,发明了避雷针。历史上最有名的富兰克林带儿子放风筝收集雷电,虽说不一定是史实,但是他的学术论文,足以让他名扬欧洲,成为哈佛耶鲁牛津等大学的荣誉博士。除了在电学上的划时代成果,他在数学、热学、光学、声学、海洋学和植物学方面都有建树(!!),还发明了新式火炉(虽然不太好用)、电轮、双焦距眼镜、自动烤肉机、新式路灯等。

  • 在法国,富兰克林的生活非常浪漫。一下船,他的那顶貂皮帽子就火了。他在回忆录里写道:『这里的每个人,上至内阁部长,下至旅馆招待,没有人不知道这位博士先生 – 他的肖像随处可见,挂在壁炉架上,可在装饰盘、徽章、戒指上,印在外衣、帽子、鼻烟壶上』,简直是全巴黎最大的IP了。那时候,法国思想家杜尔阁甚至将富兰克林誉为当代普罗米修斯,他『从苍天处夺来雷电,从暴君处取回民权』。用他的浪漫主义,富兰克林不仅和几十个名媛贵妇眉来眼去飞燕传书,还真的把事情干成了:据统计,法国在战时对美国经济援助的金额高达2.4亿美元(300年前的钱)!

  • 华盛顿总统感慨道:『因为善行而受景仰,因为才华而获崇拜,因为爱国而受尊敬,因为仁慈而得到爱戴… 你可以得到最大的安稳,就是知道自己没有虚度一生』,上善至矣!

  • 富兰克林晚年曾说,『如果你不想在死后被世人遗忘,要么写一些值得读的东西,要么做一些值得写的事』。诚哉斯言。
    ——如此有理,吾辈谨记

  • 作为一个不算很虔诚的清教徒,富兰克林发现当时北美的教会总是强调信仰、紧密围绕在牧师和教堂周围,而从不强调美德。于是二十二岁的他开始了自己的年轻商人的『道德完善计划』(一开始有12条,后来加入了谦虚)。

一、节制:食不过饱,饮不过量。
Temperance: Eat not to dullness. Drink not to elevation.

二、缄默:言则于人于己有益,不作鸡毛蒜皮的闲扯。
Silence: Speak not but what may benefit others or yourself. Avoid trifling conversation.

三、条理:物归其位,做事之前制定时间表,按照计划,在相应的时间内完成应该做的事情。
Order: Let all your things have their places. Let each part of your business have its time.

四、决断:做事应该果断,不要拖泥带水,一旦决定就要付诸行动,还要坚持到底。
Resolution: Resolve to perform what you ought. Perform without fail what you resolve.

五、节俭:不要做无益的花销,杜绝不必要的浪费。
Frugality: Make no expense but to do good to others or yourself: i.e., Waste nothing.

六、勤勉:不浪费时间,时时刻刻都要用于正经事,戒除一切不必要的行动。
Industry: Lose no time. Be always employed in something useful. Cut off all unnecessary actions.

七、诚恳:绝对不可以欺骗他人,考虑问题应公平公正,襟怀坦荡,发表观点时要有理有据,尊重事实。
Sincerity: Use no hurtful deceit. Think innocently and justly; and if you speak, speak accordingly.

八、正直:不做有损他人之事,不要放弃履行行善助人的义务,从而伤害他人。
Justice: Wrong none by doing injuries, or omitting the benefits that are your duty.

九、中庸:为人处事不要极端偏激,对待他人的一时发泄,应当加以宽容,不要斤斤计较,怀恨记仇。
Moderation: Avoid extremes. Forbear resenting injuries so much as you think they deserve.

十、清洁:注意仪表,身体、衣服和住所都应当力求清洁。
Cleanliness: Tolerate no uncleanness in body, clothes, or habitation.

十一、沉着:不要因为琐事或者难以避免的不测而烦恼。
Tranquility: Be not disturbed at trifles, or at accidents common or unavoidable.

十二、贞节:切忌房事过度,以免伤害身体或有损自己或他人的安宁和名誉。
Chastity: Rarely use venery but for health or offspring; never to dullness, weakness, or the injury of your own or another's peace or reputation.

十三、谦虚:效法耶酥和苏格拉底。
Humility: Imitate Jesus and Socrates.

  • 美德会带来名声,而文笔和出版又进一步加强了自己的声誉,而好的声誉又进一步激发了他对自己美德的要求。(Virtue and writing begets reputation, and reputation begets virtue.)

  • 对于一个天资聪颖,木秀于林的天才来说,不到三十岁就明白谦逊,实属不容易。实际上,富兰克林的一生都是非常与人为善、长袖善舞的:是他在大陆会议最关键的时候如翩翩君子,温润如玉的一番话让大家求同存异,得以建成联邦国。然而纵观他的一生,富兰克林还是树敌无数。艾萨克森总结,他的一生和很多红颜知己成为了终身的好友,而无论多么谦逊,几乎所有男性最终都或多或少与他为敌。这可能是源于人性中固有的嫉妒,也可能是天才的宿命吧。
    ——太厉害了......

  • 他的工作生活比较平衡、游刃有余,他知道自己做什么都会有成绩,于是选择了做真正能对社会有影响力的事情(Impact Driven)。

  • 如果生在和平年代,富兰克林可能是个很快乐的KOL、斜杠青年,生逢大变革之时,他就成为了『美国先生』,那个印在100元美金上的男人。

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Steve and I met here, at Stanford, the second week I lived in California. He came here to give a talk, and afterwards we found each other in the parking lot. We talked until four in the morning. He proposed with a fistful of freshly picked wildflowers on a rainy New Year’s Day. I said yes. Of course I said yes. We built our lives together. He shaped how I came to view the world. We were both strong-minded, but he had a fully formed aesthetic and I did not. It is hard enough to see what is already there, to remove the many impediments to a clear view of reality, but Steve’s gift was even greater: he saw clearly what was not there, what could be there, what had to be there. His mind was never a captive of reality. Quite the contrary. He imagined what reality lacked, and he set out to remedy it. His ideas were not arguments but intuitions, born of a true inner freedom. For this reason, he possessed an uncannily large sense of possibility—an epic sense of possibility. Steve’s love of beaut...

产品随想 | 周刊 第117期:He saw the intersection of art and science and business and built an organization to reflect that.

He disliked biography attempts. “I regard my scientific papers as my essential biography,’’ Land said. “I pour my whole life into the scientific project I’m investigating. I leave behind the things I’ve done in the past to do the work in the present.’’ “The purpose of inventing instant photography was essentially aesthetic,’’ Land said in 1947, announcing the process’s invention. “We live in a world changing so rapidly that what we mean frequently by common sense is doing the thing that would have been right last year.” — Edwin Land, Statement to Polaroid Corporation employees (25 June 1958) The worldview he was describing perfectly echoed Land’s: “Market research is what you do when your product isn’t any good.” And his sense of innovation: “Every significant invention,” Land once said, “must be startling, unexpected, and must come into a world that is not prepared for it. If the world were prepared for it, it would not be much of an invention.” Thirty years later, when a reporter ask...