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富兰克林-创始人肖像计划


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  • 马斯克敬仰富兰克林和乔布斯、乔布斯拜会了惠普创始人、贝索斯研究了爱迪生和特斯拉、任正非和很多中国的创始人推崇的是毛泽东、而张一鸣最爱读的也是人物传记。

  • 关于富兰克林,马斯克原话这样说的(Elon Musk: “I didn’t read a lot of business books, I like biographies and autobiographies, they are helpful. I liked Franklin’s autobiography and the biography by Issacson. He’s an entrepreneur, he started from nothing, he was basically a runaway kid, he created this printing business, he also did science and politics, he’s one of the people I most admire.”)。成为马斯克最仰慕的人之一,那是何许人也!听了他的话,我找来并读完了四本书:艾萨克森的他传、富兰克林自传、《穷理查智慧书》和《绅士谋国》。

  • 财务自由了的富兰克林,在科学上发挥了很大的热情,通过很多科学实验,提出自然界中存在”正电”和”负电”,并揭示出雷电现象的本质,发明了避雷针。历史上最有名的富兰克林带儿子放风筝收集雷电,虽说不一定是史实,但是他的学术论文,足以让他名扬欧洲,成为哈佛耶鲁牛津等大学的荣誉博士。除了在电学上的划时代成果,他在数学、热学、光学、声学、海洋学和植物学方面都有建树(!!),还发明了新式火炉(虽然不太好用)、电轮、双焦距眼镜、自动烤肉机、新式路灯等。

  • 在法国,富兰克林的生活非常浪漫。一下船,他的那顶貂皮帽子就火了。他在回忆录里写道:『这里的每个人,上至内阁部长,下至旅馆招待,没有人不知道这位博士先生 – 他的肖像随处可见,挂在壁炉架上,可在装饰盘、徽章、戒指上,印在外衣、帽子、鼻烟壶上』,简直是全巴黎最大的IP了。那时候,法国思想家杜尔阁甚至将富兰克林誉为当代普罗米修斯,他『从苍天处夺来雷电,从暴君处取回民权』。用他的浪漫主义,富兰克林不仅和几十个名媛贵妇眉来眼去飞燕传书,还真的把事情干成了:据统计,法国在战时对美国经济援助的金额高达2.4亿美元(300年前的钱)!

  • 华盛顿总统感慨道:『因为善行而受景仰,因为才华而获崇拜,因为爱国而受尊敬,因为仁慈而得到爱戴… 你可以得到最大的安稳,就是知道自己没有虚度一生』,上善至矣!

  • 富兰克林晚年曾说,『如果你不想在死后被世人遗忘,要么写一些值得读的东西,要么做一些值得写的事』。诚哉斯言。
    ——如此有理,吾辈谨记

  • 作为一个不算很虔诚的清教徒,富兰克林发现当时北美的教会总是强调信仰、紧密围绕在牧师和教堂周围,而从不强调美德。于是二十二岁的他开始了自己的年轻商人的『道德完善计划』(一开始有12条,后来加入了谦虚)。

一、节制:食不过饱,饮不过量。
Temperance: Eat not to dullness. Drink not to elevation.

二、缄默:言则于人于己有益,不作鸡毛蒜皮的闲扯。
Silence: Speak not but what may benefit others or yourself. Avoid trifling conversation.

三、条理:物归其位,做事之前制定时间表,按照计划,在相应的时间内完成应该做的事情。
Order: Let all your things have their places. Let each part of your business have its time.

四、决断:做事应该果断,不要拖泥带水,一旦决定就要付诸行动,还要坚持到底。
Resolution: Resolve to perform what you ought. Perform without fail what you resolve.

五、节俭:不要做无益的花销,杜绝不必要的浪费。
Frugality: Make no expense but to do good to others or yourself: i.e., Waste nothing.

六、勤勉:不浪费时间,时时刻刻都要用于正经事,戒除一切不必要的行动。
Industry: Lose no time. Be always employed in something useful. Cut off all unnecessary actions.

七、诚恳:绝对不可以欺骗他人,考虑问题应公平公正,襟怀坦荡,发表观点时要有理有据,尊重事实。
Sincerity: Use no hurtful deceit. Think innocently and justly; and if you speak, speak accordingly.

八、正直:不做有损他人之事,不要放弃履行行善助人的义务,从而伤害他人。
Justice: Wrong none by doing injuries, or omitting the benefits that are your duty.

九、中庸:为人处事不要极端偏激,对待他人的一时发泄,应当加以宽容,不要斤斤计较,怀恨记仇。
Moderation: Avoid extremes. Forbear resenting injuries so much as you think they deserve.

十、清洁:注意仪表,身体、衣服和住所都应当力求清洁。
Cleanliness: Tolerate no uncleanness in body, clothes, or habitation.

十一、沉着:不要因为琐事或者难以避免的不测而烦恼。
Tranquility: Be not disturbed at trifles, or at accidents common or unavoidable.

十二、贞节:切忌房事过度,以免伤害身体或有损自己或他人的安宁和名誉。
Chastity: Rarely use venery but for health or offspring; never to dullness, weakness, or the injury of your own or another's peace or reputation.

十三、谦虚:效法耶酥和苏格拉底。
Humility: Imitate Jesus and Socrates.

  • 美德会带来名声,而文笔和出版又进一步加强了自己的声誉,而好的声誉又进一步激发了他对自己美德的要求。(Virtue and writing begets reputation, and reputation begets virtue.)

  • 对于一个天资聪颖,木秀于林的天才来说,不到三十岁就明白谦逊,实属不容易。实际上,富兰克林的一生都是非常与人为善、长袖善舞的:是他在大陆会议最关键的时候如翩翩君子,温润如玉的一番话让大家求同存异,得以建成联邦国。然而纵观他的一生,富兰克林还是树敌无数。艾萨克森总结,他的一生和很多红颜知己成为了终身的好友,而无论多么谦逊,几乎所有男性最终都或多或少与他为敌。这可能是源于人性中固有的嫉妒,也可能是天才的宿命吧。
    ——太厉害了......

  • 他的工作生活比较平衡、游刃有余,他知道自己做什么都会有成绩,于是选择了做真正能对社会有影响力的事情(Impact Driven)。

  • 如果生在和平年代,富兰克林可能是个很快乐的KOL、斜杠青年,生逢大变革之时,他就成为了『美国先生』,那个印在100元美金上的男人。

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