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Steve Jobs at 44, By Michael Krantz, 1999

Differences and Similarities Between Apple and Pixar

Apple turns out many products--a dozen a year; if you count all the minor ones, probably a hundred. Pixar is striving to turn out one a year. But the converse of that is that Pixar's products will still be used fifty years from now, whereas I don't think you'll be using any product Apple brings to market this year fifty years from now. Pixar is making art for the ages. Kids will be watching Toy Story in the future. And Apple is much more of a constant race to continually improve things and stay ahead of the competition. 

His Role At Pixar
At Pixar my job is to help build the studio and recruit people and help create a situation where they can do the best work of their lives. And to some degree it's the same at Apple. But at Pixar, I don't direct the movies, whereas at Apple probably, if I had to pick a role out of a film production, I'd be the director. So it's a different job for me too, and I'm very conscious of that. My job at Pixar is to help manage the studio processes. But I don't say, "Well, I think we should have that character do that." I do give notes, just like other people do. There was one situation, for the first time, about three months ago, where I gave the best note. Which is really good, actually, because there were some very smart people there. But that will hardly ever happen.

Getting Sarah Mcarthur to Pixar
Ed [Catmull] is a genius for technology and John [Lassiter] is a genius for creative. Sarah McArthur runs all of production. We never had great production. I would always call Peter Schneider, who was then running Disney's feature animation unit, and say, "Can't you spare one of your second-tier producers to come and run production here, because we really need somebody." And they could never spare anybody. It's hard because there are so few people with experience in this area. But one day he called me up and said, "I can't believe I'm making this call, but I have the ultimate production leader for you." I said, "Really. Who's that?" He said, "Sarah McArthur, she's our VP of production for feature animation. She is the most senior production executive at the Walt Disney Company for animation." I said, "It's not April 1st, Peter." He said, "Well, she's going to leave us. She's going to move to Northern California for personal reasons, she has to, and I'd rather lose her to you than to anyone else." She is incredible. She was executive producer of "The Lion King." She's the best in the business. These movies are $100 million projects. We have a few going on at any given time. Most of the people at the studio actually work, in terms of chain of command, for Sarah. In terms of day-to-day trains running on time, it"s Sarah McArthur.

Apple's Product Lines
There were 15 product lines when I got here. It was incredible. You couldn"t figure out what to buy. I started asking around, and nobody could explain it to me. This year we updated the PowerBook, in May, the iBook in July, the G4, replacing the G3, in August at Seybold, and now the iMacs in October. I added up the time: in 148 days, we"ve completely changed every product. [He laughs.] We"ve been working too hard.

Apple's Vertical Integration
Apple is really a serious player in this stuff now. When we first got here two years ago, Apple was being bombarded by criticism that it was the last vertically integrated PC company, and management should break it up. Our competitors--the Gateways, Dells and Compaqs--they"re really distribution companies. They take technology from Microsoft and Intel, package it up in the Far East and ship it out. And what determines whether they're successful or not is their distribution model and their logistical efficiency. They don't engineer anything. The innovation in that business has really slowed down dramatically, or even come to a halt. You get incremental innovation: the disk drive gets bigger for the same price. But what's really changed? Nothing. Nothing in scope--what's it going to do for you? Apple's the only company left in this industry that designs the whole widget. Hardware, software, developer relations, marketing. It turns out that that, in my opinion, is Apple's greatest strategic advantage. We didn't have a plan, so it looked like this was a tremendous deficit. But with a plan, it's Apple's core strategic advantage, if you believe that there's still room for innovation in this industry, which I do, because Apple can innovate faster than anyone else.

I'll give you an example: when we shipped the iMac, we decided to go to this new IO scheme called USB. Right after we shipped it I got a call from a very senior executive at Intel. He said, "You know who invented USB, don't you?" I said, "No, who?" He said, "Intel. Five years ago. And we've been trying to get the PC industry to use it for five years, and in literally 30 days you have jumped so far ahead of us it's unbelievable. It was like trying to herd cats."

Whereas we say, "Okay, we're going to build it in the hardware, build it in the software, evangelize the developers." We can pick half a dozen things like that a year and go make that innovation.

Believe me, the product pipeline for the next 18 months looks unbelievably strong. Our mission is just to build the best personal computers in the world. 

Why He Isn't the Only Important Person
Both Pixar and Apple are team sports, even more so in my funny situation. I rely on a very great management team at Pixar because I'm not there all the time. I'm here [at Apple] a little more than I am there [at Pixar] these days. And without those folks, nothing of value would happen. I guess what I'm trying to say is, there's different things in life you can do. You can become a painter, you can become a sculptor. You can make something by yourself. But that's not what I do. I do the other thing, which is, you work at things that one person can't do, and that you need large numbers of people to do. I know people like symbols, but it's always unsettling when people write stories about me, because they tend to overlook a lot of other people.

The Promise of the Broadband Web
I think there's a lot of possibility there, but there are a lot of problems between here and there. The Internet offers no guaranteed delivery. There's no gauranteed latency. You get a lot of traffic on that backbone, you have all sorts of problems. When you try to start moving huge amounts of information around with big high-fidelity images, there's just a lot of problems there. But they will get solved.

The Apple Cafeteria
This is the nicest corporate cafe I've ever seen. When we got here this was dog food. There was this company called Guggeinheim that it was farmed out to and it was just s__t. And finally we fired them and got this friend of mine who runs Il Fourniao restaurant to come and he did everything and now it's great. So... [ starts pointing ] ...there's a burrito bar, a salad bar, there's some pasta over there, there's a wood-burning pizza oven right there...there's sometimes sushi, and there's another salad bar over there...

Palo Alto Development
I live in Palo Alto, I moved there about ten years ago when I got married and we had a child, because I wanted to be in more of a community and have neighbors. The problem is that it's a nice community, and a lot of people want to live there, and they're not making any more Palo Alto. San Mateo's great, Burlingame's great, San Carlos is great, all those towns are really good right now. But they're getting discovered.

The Word 'Broadband'
My personal belief is that you shouldn't use a word like broadband. It's this myterious thing. It's just fast networking, and I think people can understand that; high-speed networking vs. slower speed networking. I think this term broadband throws a lot of people off; they think it's something new and mysterious when all it is is their modem running 100 times faster.

Whether, When Pondering Future Products, He Thinks About the Year 1999 or the Year 2010
Um, neither. [ Long pause. ] I look for vectors going in time. What's changing, what are the trends? What windows have just opened and what windows are closing? Like, a trivial example, the USB was a window that was opening. It was a trend that Apple had started with ease of use of plug-and-play, and USB let us take it further, simplify two or three ports down to one. The trend was toward serial high-speed IO. You used to have parallel IO with these big fat cables and big fat connectors. But now with the technology we have, you could serialize the bits on that, pump bits much faster but only need one or two wires to do it. And the cables are smaller, and the connectors are smaller and it's more consumer-oriented. Put some software around it and make it self-addressing, so it's just plug-and-play.

You try to spot those things and how they're going to be changing over time and which horses you want to ride and at any point in time, balancing all those things to make a product. The product is like the physical incarnation of all these things you've got to keep in your mind and understand where you're going to place your bets. You can't be too far ahead, but you have to be far enough ahead, because it takes time to implement. So you have to intercept a moving train. And you also have to pick horses to ride for five to ten year periods because you don't want to be changing things. If I give you 20 bricks, you could lay them all on the ground and you'd have 20 bricks on the ground. Or you can lay them on top of each other and start building a wall. We don't want to go back and start relaying the bricks we laid last year. So we want to choose wisely the standards we're going to ride, the directions we're going to go, so that each project builds upon the last one and we can invest our engineering efforts into new things, rather than redoing things we just did a year or two ago. You have to invest in thinking through the architecture of things. Otherwise when you get up to the 10th floor, the building starts to collapse. 

Reinventing Apple
One of the things that happened when we got back to Apple was, we said, Apple's all confused. Apple's forgotten what it is. Who is Apple? Why is Apple here? Remember, the roots of Apple were to build computers for people, not for corporations. At the time we started Apple, IBM built computers for corporations. Now it's Microsoft and Intel. But there was nobody building a computer for people. Funny enough, 20 years after we started Apple, there was nobody building computers for people again. You know? They were trying to sell consumers last year's corporate computers. We said, "Well, these are our roots. This is why we're here. The world doesn't need another Dell or Compaq. They need an Apple." We said, "Our thrust is not going to be to make computers for CEOs and enterprise companies." We have a lot of customers in the enterprise. But we don't ever go talk to the CEO of Time Warner. We talk to the people who put out the magazines.

The Main Attribute That Apple and Pixar Share
I remember the first time I saw a piece of paper come out of the laser printer prototype we had. It was running this very sophisticated printer from Canon, this very sophisticated controller we had designed and Postscript software from Adobe. An amazing amount of technology. The piece of paper came out and I looked at it and it was so beautiful, I thought, "We can sell this. Because we don't need to tell anybody anything about what's in this box. All we have to do is hold this piece of paper up and go, Do you want this? If you do, buy this box." That's our whole marketing strategy.

Well, that's how I've always looked at this stuff. What Apple stands for is this: Technology has exploded. It's getting more complicated by the day. And there are very few ways for us mere mortals to approach all this technology. People don't have a week to research things and figure out how they work. Apple has always been, and I hope it will always be, one of the premiere bridges between mere mortals and this very difficult technology. We may have the fastest PCs, which we do, we may have the most sophisticated machines, which we do. But the most important thing is that Apple is the bridge.

When I first met Ed Catmull, he told me about all the awesome technology that they at the time were using to create digital imagery. Today we have the biggest computer farm I know of. We're using over 1500 of Sun's fastest processors to make each picture. And the software we've invented, which is all proprietary, is a monumental acheivement. The technologoy that goes into making a Pixar movie is staggering. And yet we sell a consumer product for $7. You pay your $7 and sit down in a movie theater and you don't need to know one iota about the technology that went into making that production order to enjoy that product.

Apple and Pixar are the same in that regard--they both deliver a product that has immense technology unerpinnings and yet they both strive to say you don't need to know anything about this techology in order to use it. In the case of Apple, we're going to make it easy as possible to use this.

The Question of Art. Vs. Technology
I've never believed that they're separate. Leonardo da Vinci was a great artist and a great scientist. Michelangelo knew a tremendous amount about how to cut stone at the quarry. The finest dozen computer scientists I know are all musicians. Some are better than others, but they all consider that an important part of their life. I don't believe that the best people in any of these fields see themselves as one branch of a forked tree. I just don't see that. People bring these things together a lot. Dr. Land at Polaroid said, "I want Polaroid to stand at the intersection of art and science," and I've never forgotten that. I think that that's possible, and I think a lot of people have tried.

You said "corporate" and "technical" as if they go together. Technology has nothing to do with the corporate world. I don't see technology and the corporate world as being necessarily intertwined, any more than art and the corporate world are intertwined. Yes, I knew a lot of people when I was in my formative years who were very clear that they didn't want to grow up and work for some faceless corporation. They wanted to do something different with their lives, and a lot of them did. But that has nothing to do with science and technology and art. A lot of scientists have never worked in a corporation. And a lot of them started their own. 

The Apple II
The Apple II had a few qualities about it. Number one, it was the first computer ever with a plastic case on it. You could mold it and shape it to be a more cultural shape rather than just a rectangular box. And secondly, it was the first personal computer with color graphics on it. Third, in everything it did, it was the first PC that came fully assembled. Every other computer came in a kit. We figured for every hardware hobbyist out there, there was at least a thousand software hobbyists. People who'd want to play with the software but couldn't build one. Even back then, that was how we were thinking.

This Exciting Moment in History
It's a wonderful time right now. What we can put in a computer for $1000 is just mindblowing. We can use it to do wonderful things like video. It's pretty exciting right now. Apple is a large company, in a good sense. One of the reasons I came here was, when I was using NextStep, it was entropying. I didn't want to use the present state of Mac or Windows for the rest of my life. But another one was Apple had just lost a billion dollars. But what people forget is--someone once said that profit is the very small difference between two very large nubmers: revenue and cost. Well, if Apple sold $7 billion worth of stuff, and it lost a billion, that means it spent $8 billion. That's a huge amount of money! It meant that this was a company that could spend $5, $6, $7 billion dollars a year and still make a profit! Which NeXT could not. If you could eliminate waste and work to come up with a focused strategy, you have enormous resources to do good work. It's a wonderful, wonderful opportunity.

Whether He Has Changed As He Got Older
Sure, I mean people change. I get older. I'm a lot older. I'm 15 years older then when I left Apple. I left when I was 30. I'll be 45 in February. So, sure people change. When does your life really start as an adult? Lets say it starts when you're 15, you become totally conscious as an adult. So, I'm twice as old as an adult as when I was 30.

You know, I'm not sure it's always a good idea to chronicle one's point of view about oneself. I can tell you this: I've been married for 8 years, and that's had a really good influence on me. I've been very lucky, through random happenstance I just happened to sit next to this wonderful woman who became my wife. And it was a big deal. We have 3 kids, and it's been a big deal. You see the world differently. [When he came back to Apple] We had to lay some people off. A lot of people. I've done it before and it's always hard. But before, I didn't really think too much about it. But when I got here, every one that I had to do personally, I thought, "A lot of these fathers and mothers are going to have to go home and tell their families they just lost their jobs." And I'd never really thought about that before. You succeed at some things, you fail at some things. You start to understand what's important.

How Being a Family Man Changes Your Work Priorities
I've read something that Bill Gates said about six months ago. He said, "I worked really, really hard in my 20s." And I know what he means, because I worked really, really hard in my 20s too. Literally, you know, 7 days a week, a lot of hours every day. And it actually is a wonderful thing to do, because you can get a lot done. But you can't do it forever, and you don't want to do it forever, and you have to come up with ways of figuring out what the most important things are and working with other people even more. Just working smarter to get things done. Because you can't work 15 hour days, 7 days a week.

What His Typical Workday Is Like
I'm a good morning person. I like it early in the morning. I wake up six-ish. About 10 years ago I put in a T1 to my house. I'm actually getting ready to put a 45 mg fiber to my house, because I want to find out what that will be like, because everybody's going to have that someday. But I have a pretty sophisticated setup; whether I'm at Apple or at Pixar or at my home, I log in and my whole world shows up on any of those computers. It's all kept on a server. So I carry none of it with me, but wherever I am, my complete world shows up, all my files. Everything. And I have high speed access to all of it. So my office is at home too. And when I'm not in meetings, my work is fundamentally on email. So I'll work a little before the kids get up. And then we'll all have a little food and finish up some homework and see them off to school. If I'm lucky I'll stay at home and work for an hour because I can get a lot done, but oftentimes I'll have to come in. I usually get here about 9. 8 or 9. Having worked about an hour or half or two at home.

How He'd Describe His Job
My job is thinking and working with people and meeting and email. Both Apple and Pixar, they don't produce giant factories with robots in them. Their product is pure intellectual property. Bits on a disk. Pixar--what do we make? In the end we produce bits on a disk that get written onto film. At Apple we produce bits on a disk that get cut into steel for plastics tooling and get cut into silicon for custom integrated circuits and get put on a hard disk for software. So both Apple and Pixar are pure intellectual property companies. And so it's about ideas. And it's about processes to turn those ideas into tangible products. 

My job is to interact with other people and hopefully have something to contribute in that realm of ideas. Because that's what makes Apple and Pixar go around. They're not hierarchical organizations where you say, "You work for me, so do this." That's long gone. If a really good person works for you and you tell them what to do all the time, they're just going to say, "I'm going to go work for somebody else who lets me tell them what we're going to do." What I tell people around here is that the reason we pay you all this money is that you're supposed to tell us what to do. I took away almost all the bonus programs here. None of the senior team is on it. It's all stock. We gave everybody a lot of stock. It's very entrepreneurial in two or three regards.

Number one, everybody is compensated like a startup. Number two, we have a very simple, clear organization. It's very easy to know who has authority for what, who has responsiblity for what. There's no politics about it, they're virtually politics-free organizations. There's no turf wars. Avi runs software. John runs hardware. Mitch runs Sales. It's really simple. Number 3, we have a very simple mission. It's very easy to communicate what we're trying to do.

I have a blast because I get to work with these super-talented people. Take Johnny Ive. The last few weeks we've been working on this new product we're going to have a year from now. Just working out the concept for how it's gonna be. How we're going to engineer it, present it, what it's going to look like. We've had some incredible breakthroughs in a series of four or five hour-long conversations. Incredible breakthroughs. Our design group is light-years ahead of their peers.

Managing All These People
There are approximately 10,000 people at Apple. And so it's a complex organization that requires a lot of coordination and information flowing back and forth. One of the challenges in both and Pixar and Apple is managing complexity. In Pixar, we started off doing short films, and our first short film, Luxo Jr., took three hours on the fastest computer we could get our hands on to render one frame of the movie. 13 years later, as we finish Toy Story II, we're using computers that are a thousand or more times faster. And how long does it take to render one frame of film? Three hours. Because complexity has gone up a thousandfold.

So part of our job at Pixar is to manage complexity. Take a frame from A Bug's Life, where all the grass is moving around. Well, if an animator had to move every blade of grass through the wind, they'd never get to the main characters. So in order to have those blades of grass blow in the wind, we had to come up with smart grass. Grass that knows how to blow by itself in the wind. So all the animator has to do is say, "The wind is coming from this direction, this is the burst pattern, and the grasses will just do their own thing." Our next film, Monsters Inc., we're going to be throwing five times the computing power at it. And we're going to get it done with the same number of people.

And the same concept is true of organizations. You've got to figure out a way to manage the complexity of large projects yet still allow your core teams to focus on the essentials. And the way you do that is, you build up capabilities within your organization to do things on a high quality level on a routine basis with good leaders leading small and medium-sized teams and coordinating with their peers in other groups so you can collectively do things that are very impressive. Now, I don't get a chance to interact with 10,000 people. the number of people I get to interact with in this company is probably about 50 on a regular basis. Maybe 100. And one of the things that I've always felt is that most things in life, if you get something twice as good as average you're doing phenomenally well. Usually the best is about 30% better than average. Two to one's a big delta. But hat became really clear to me in my work life was that, for instance, [Steve] Woz[niak] was 25 to 50 times better than average. And I found that there were these incredibly great people at doing certain things, and you couldn't replace one of these people with 50 average people. They could just do stuff that no number of average people could do. So what I learned early on was that if you could assemble a team of these very high-performance people, extremely talented people, a few things happen: number one, unlike what you'd think, they actually all got along with each other. This whole prima donna thing turned out to be a myth with the very best people. Secondly, small and medium-sized teams of these people could accomplish extraordinary things and run circles around large large teams of normal people. And so I have spent my work life trying to find and recruit and retain and work with these kind of people. My #1 job here at Apple is to make sure that the top100 people are A+ players. And everything else will take care of itself. If the top 50 people are right, it just cascades down throughout the whole organization. 

His Typical Day, Again
I've proably had 25 emails with Pixar people. So far. And I've made probably 10 Pixar-related phone calls. So I multi-task wherever I am. There's not a day that goes by that I don't do stuff on Pixar, even if I'm not physically there. And there's not a day that I'm at Pixar that I don't do stuff on Apple.

His Role At Pixar, Again
I don't direct the movies. What I do do is worry about the studio. I'm the primary manager of our relationship with Disney, which is a phenomonally good relationship. I've had two great business relationships in my career. One is the one that Apple had with Adobe in the early days, and the second is the one that Pixar has with Disney. Any relationship takes a lot of time and attention. The marketing of our films. The planning for the studio. I have dinner this week with a very promising young director we're trying to recruit. I do a lot of mentoring. We've got a lot of super-talented young people at the studio who are doing great but need a little bit of mentoring from time to time.

Answering Apple Email
Today's a slow day; I'll probably just have about 100 emails, Apple related. All these customers email me all these complaints and questions, which I actually have grown to like. It's like having a thermometer on practically any issue. If somebody doesn't flush a toilet around here, I get an email from Kansas about it. Sometimes I can get about 100 or more of those a day from people I will never meet. But I zing 'em around, and it's good to keep us all in touch.

Hollywood and Silicon Valley
Hollywood's really different than Silicon Valley. And neither understands the other at all. People up here think being creative is some guys in their late 20s and early 30s sitting around old couches drinking beer thinking up jokes. It couldn't be further from the truth. The creative process is just as disciplined as the technical process; it requires just as much talent. And yet people in Hollywood think technology is only as deep as something you buy. There's no technical culture in Hollywood, they couldn't attract and retain good engineers to save their life, because they're second class citizens down there. Just like creative people are second class citizens in Silicon Valley.

 

 

 

 

 

 

 

 

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  《沸腾十五年》 讲述中国,1995-2009 1995互联网商业元年 马云中国黄页 杭州电信有着非常好的社会资源和政府资源,马云却一样都没有。 杭州电信利用中国黄页( chinapage.com )已有的名声,做了一个名字很接近的网站,也叫“中国黄页”( chinesepage.com ),借以分割马云版“中国黄页”的市场。 海归、极客、商人成为中国互联网创业者中的三大特色群体(VC是推手) 1996海归归来 为了确保搜狐不被遗忘,张朝阳选择了最便宜也最有效的方法:树立个人品牌。 1997大门洞开 互联网的一年等于其他行业的7年 网易免费电子邮箱系统一出,中关村性急的评论家们甚至给丁磊戴上第三代程序员的帽子,这个代别划分是这样的:基于DOS平台开发的是第一代,基于Windows平台开发的是第二代,基于Internet平台开发的是第三代。 1998极客当道 曾李青是腾讯5个创始人中最好玩、最开放、最具激情和感召力的一个,与温和的马化腾、爱好技术的张志东相比,是另一个类型。 周鸿祎在公开场合经常教育年轻的创业者,应该先用创业的心态去打工,充分积累自己在管理和业务上的能力和资源 1999狂欢开始了 海归、商人、极客、VC推手,这四类人一起齐刷刷地汇聚在1999年,1999年就这样成为中国互联网最黄金、最灿烂、最辉煌、最值得念想的大年份。 2000泡沫四溢 亚马逊的卖点是:‘最近50年的书我们都有’——这是它提供海量品种的意义。(因为国外有很高的信息化程度,以查询库房是否有存书) 雷军在商店买T恤的时候,发现了求同消费现象。“中国经济和美国经济处在不同的发展阶段,美国消费者寻求个性消费,中国现阶段,需求高度趋同,中国需要50年前版书的人极少。” 单品价格压得再便宜,但5元钱的配送费卓越坚决不免,用户冲着几乎免费的产品而来,但想想既然要出5元的配送费,买一样商品是这个钱,10样商品也是,不如多挑几样商品。 雷军发现,互联网比软件要好玩得多,可以不断地改,不断地去修正,用户可以很快地反馈给你,你也可以很快地进步 2001大转折 段永平反问他:“你卖了公司之后干吗?”丁磊说:“我卖了公司有钱后再开一家公司。” 段永平发现,网易股票被低估是因为公司面临一场官司,也可能被摘牌,这里面有些不确定性。段永平就去找一些法律界人士问官司的问题,问类似的官司最可能的结果是什么,得到...

产品随想 | 陪读《芯片战争》:一、二章

作者其它书也值得读读 已出版《食用油营销第1书》《金龙鱼背后的粮油帝国》《鲁花:一粒花生撬动的粮油帝国》《手机战争》等财经书籍。 第一章 从晶体管到芯片 肖克利要创业的消息,就像17世纪的牛顿宣布要建立工场一样引起了轰动。那时候,美国还在草创时期的半导体产业主要集中在东部的波士顿和纽约长岛地区,许多科学家和工程师精英都慕肖克利之名前往美国西海岸,不远千里地聚集在肖克利旗下。可以这么说,肖克利给硅谷带来了最初的火种。 ——我也認可這個說法,不是斯坦福或其他校園,純粹是人才的原因 芯片发明后的六年间,政府对芯片项目的资助高达3200万美元,其中70%来自空军。同期美国半导体产业的研发经费有约85%的比例来自政府,政府的支持成就了美国在半导体领域的技术优势。“华盛顿通过支付技术研发费用和保证最终产品的市场份额,将原子弹最终制造成功的间隔缩短至六年,晶体管缩短至五年,集成电路缩短至三年。”不过,这些半导体企业实力壮大以后,往往不愿再参与美国政府出资的研发项目,因为那意味着专利权归政府所有,而且还得受保密条款的约束。 ——這纔是更合理的產業支持政策 诺伊斯采用激进的价格政策,将主要芯片产品的价格一举降到1美元,不仅是市场上的主流芯片价格的零头,还低于当时芯片的成本。这不是传统意义上的亏本倾销,而是第一个以反摩尔定律为定价依据的案例。反摩尔定律认为,同样的芯片在18个月后价格就会跌一半,所以按照几年后的价格为当前的芯片定价是有一定合理性的。市场被迅速打开,芯片很快在民用市场得到越来越广泛的应用,仙童的营收和利润都迅速上升,还带动了其母公司的股价上涨。摩尔后来评论:“诺伊斯以低价刺激需求,继而扩大产能、降低成本的策略,对于芯片产业的发展而言,其重要性堪比芯片的发明。” ——看到這裏的時候,真是非常震撼,好厲害的定價策略 东通工用磷渗透法研发出了高频的晶体管,于1957年做出世界上第一款袖珍收音机,并在这款产品上启用了索尼商标。盛田昭夫到美国去推销袖珍收音机的时候,德州仪器刚刚轻率地放弃了这个市场。美国人对盛田昭夫说:你们为什么要制造这种小收音机?美国人都想要大收音机。盛田昭夫回答:单单纽约就有20多家广播公司,同时就有20多套节目在播放,每人使用一台小收音机收听自己喜欢的节目,岂不更好?索尼用“一人一台”的宣传成功打破了美国人全家共用一台大型收音机的观念,成为全世界最畅销的收音机...

Steve Jobs on the iTunes Music Store: The Unpublished Interview

A candid talk with Apple's CEO on a landmark day in its history. By Laura Locke  |  Wednesday, December 7, 2011 at 1:15 am Steve Jobs announces the iTunes Music Store. On April 28th, 2003, moments before I was about to interview Steve Jobs at San Francisco’s Moscone Center, I was jittery. Anticipation? Nerves? Excitement? You bet. All of those visceral emotions were firing. Knowing Jobs’ storied reputation as an irascible and exacting Silicon Valley CEO had me on edge. But I had prepared a tight set of questions. Secretly, I was hoping he might enjoy the line of inquiry. In turn, I would have a lively and candid report for my editors at TIME. What I didn’t know was that the interview was taking place on what would turn out to be one of the most important days in Apple’s history: The launch of the iTunes Music Store. Once again, Ste...

产品随想 | 周刊 第50期:2010年kkndme:写在房价暴涨前

Products Digital Clock 4   https://sourceforge.net/projects/digitalclock4/ 开源的桌面时钟工具,开源,Linux, Mac, Windows FlipIt   https://github.com/phaselden/FlipIt Flip Clock screensaver 开源的翻页时钟 Windows 11 Fixer   https://github.com/99natmar99/Windows-11-Fixer Windows 11 Fixer is a program designed to make customizing your Windows 11 as easy as possible. 在一个集中的位置,能直接Win11相关的设置 即食历史   https://cuphistory.net/ 非常简短的历史科普,Base香港,很多内容有广东话 kkndme聊房   https://github.com/momo0853/kkndme kkndme聊房,数据整理自天涯。提供HTML、PDF和Markdown三种形式。 v86   https://github.com/copy/v86 x86 virtualization in your browser, recompiling x86 to wasm on the fly 浏览器中模拟x86 GitHub City   https://github.com/honzaap/GithubCity Create a 3D city from your GitHub contributions 让过往成城 Layoffs.fyi   Tracker   https://layoffs.fyi/ Tracking all tech startup layoffs since COVID-19. 用技术,监测疫情依赖的美国科技公司裁员 Trianglify   https://github.com/qrohlf/trianglify Algorithmically generated triangle art Low Poly生成工具...

Scott Forstall: "Great leaders exude a positive attitude of possibility and don’t shy from working harder than their employees and taking risks."​

  Scott Forstall led the team at Apple that developed the iPhone – and is equally successful in vastly different realms, including co-producing multiple Tony Award winning Broadway shows. What has always impressed me most, though, is the time he devotes to mentoring a diverse set of entrepreneurial founders. We’ve had the pleasure of knowing each other for several years, thanks to mutual friend Ali Partovi ’s incredible Neo community , a mentor community, accelerator and VC through which we support junior engineers to become senior leaders. Ali was an early backer of Airbnb, Dropbox, Uber and Facebook, so I knew I was in good hands! At our recent Neo reunion I was able to catch-up with Scott for a wide-ranging conversation on the landscapes of opportunity in technology and what we’re anticipating next. He kindly agreed to go o...

巴菲特致股东信-1971年

 编者笔记: 保险业务因为高毛利,开始有了更多竞争(资本逐利性) 确保当保险灾难来临时,有能力调集足够的资金来解决 巴菲特几乎从不进行恶意收购,收购的主要目的是:长期持有企业以获得经营利润并利用自由现金流再投资 原文: https://xueqiu.com/6217262310/131103035  To the Stockholders of Berkshire Hathaway Inc.: It is a pleasure to report that operating earnings in 1971, excluding capital gains, amounted to more than 14% of beginning shareholders' equity. This result--considerably above the average of American industry--was achieved in the face of inadequate earnings in our textile operation, making clear the benefits of redeployment of capital inaugurated five years ago. It will continue to be the objective of management to improve return on total capitalization (long term debt plus equity), as well as the return on equity capital. However, it should be realized that merely maintaining the present relatively high rate of return may well prove more difficult than was improvement from the very low levels of return which prevailed throughout most of the 1960's. ...

产品随想 | 周刊 第116期:Great things in business are never done by one person.

Cromite   https://github.com/uazo/cromite Cromite a Bromite fork with ad blocking and privacy enhancements; take back your browser! awesome-shizuku   https://github.com/timschneeb/awesome-shizuku Curated list of awesome Android apps making use of Shizuku KernelSU   https://github.com/tiann/KernelSU A Kernel based root solution for Android Love, Hate or Fear It, ​​TikTok Has Changed America   https://www.nytimes.com/interactive/2024/04/18/business/media/tiktok-ban-american-culture.html?unlocked_article_code=1.mE0.DpEZ.VWmNssw5B6_c "My model for business is The Beatles.There were four guys who kept each others, kind of, negative tendencies in check. They balanced each other, and the total was greater than the sum of the parts. And that's how I see business. You know, great things in business are never done by one person. They're done by a team of people. "Our motivation is simple--we want to provide the most advanced and innovative platform to our developers, and we wa...

产品随想 | 周刊 第117期:He saw the intersection of art and science and business and built an organization to reflect that.

He disliked biography attempts. “I regard my scientific papers as my essential biography,’’ Land said. “I pour my whole life into the scientific project I’m investigating. I leave behind the things I’ve done in the past to do the work in the present.’’ “The purpose of inventing instant photography was essentially aesthetic,’’ Land said in 1947, announcing the process’s invention. “We live in a world changing so rapidly that what we mean frequently by common sense is doing the thing that would have been right last year.” — Edwin Land, Statement to Polaroid Corporation employees (25 June 1958) The worldview he was describing perfectly echoed Land’s: “Market research is what you do when your product isn’t any good.” And his sense of innovation: “Every significant invention,” Land once said, “must be startling, unexpected, and must come into a world that is not prepared for it. If the world were prepared for it, it would not be much of an invention.” Thirty years later, when a reporter ask...

产品随想 | 周刊 第75期:2023.1.8 君民共主之国

Products 各大高校课程资源汇总   https://github.com/nwuzmedoutlook/university 120+国内高校课程资源纯手工整理,欢迎补充、修订 Ideas Marc Andreessen   https://www.theobservereffect.org/marc.html 关于阅读,工作计划 Design The biggest auction sales of 2022   https://insider.hagerty.com/trends/the-biggest-auction-sales-of-2022/ 非常精美的老车集合 它可能是個人電腦史上最重要的一張椅子:Herman Miller 和科技怎麼共同演化的?   https://blog.starrocket.io/posts/herman-miller-mother-of-invention/ 「如果說 Engelbart 是透過 科技 推動心智發展(他稱之為 bootstrap),那 Herman Miller 就是透過 家具 提升人類智識。」 Every Default macOS Wallpaper – in Glorious 6K Resolution   https://512pixels.net/projects/default-mac-wallpapers-in-5k/ Mac原始壁纸 Citizenship Consciousness & Privacy 豆瓣9.0分以上的社会学好书,你看过几本?   https://www.sohu.com/a/536977365_565460 读懂中国 史料搬运工 | 一生事业付诸流水后的反思   https://chinadigitaltimes.net/chinese/666961.html 「李鸿章是个谨小慎微之人。他没有在信函中说要如何做才能实现上下一心。但在郭、曾、薛三人的日记里,这个问题有一个共同的答案,那就是:将清廷变革为“君民共主之国”。」 Economy & Business & Market data 中国软件三十年:烟尘隐入,夹缝重生   https://mp.weixin.qq...