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The Three Faces Of Steve Jobs, Brent Schlender, 1998 Fortune

(FORTUNE Magazine) – Well into the conversation with FORTUNE that you're about to read, Steve Jobs, the once and interim CEO of Apple Computer, professes to feel, at the wizened age of 43, no different from when he was a frisky 17-year-old. True to form, he contradicts himself a little later, confessing to be "an old man now." Those comments reveal as much about why Jobs has been able to pull off his prestidigital revival of Apple--his first and still greatest creation--as do his observations on his business strategies and actions of the past year.

Here's why. Jobs is most effective as a businessman and leader when he invokes the pathos and gestalt of his generation. He is, after all, a child of the 1960s--you're still likely to find him barefoot in the office, and for breakfast he eats granola doused in apple juice. Yet Jobs is also a mature baby-boomer, with an impressive if offbeat store of business experience, plus the typical worries that go with having a daughter in college and three tykes at home.

So it's no wonder that Apple, which still carries Steve's genes and has always been as much a cultural phenomenon as a purveyor of computers, is responding dramatically to his patently iconoclastic yet subtly more seasoned leadership. The Jobs style also seems to click at the other company he heads: Pixar Animation Studios, a place that blends Silicon Valley stock options and technical rigor with the fanciful creativity of the movie biz (see box).

Listening to Jobs talk about his companies and his personal life, one can tell he believes he has finally, after more than two decades, found the formula that lets him be what he's always been best at: a consumer technology impresario, an adroit chief executive, and, at heart, a cultural revolutionary. Call them the three faces of Steve.

Friends, competitors, and even former foes agree that Jobs has wrung out much of whatever was dysfunctional in his mercurial style. Listen to Regis McKenna, the marketing guru who 20 years ago showed Steve the ropes in high-tech promotion: "Steve has matured. You know how I can tell? He asked lots of people for advice when he returned to Apple and actually listened to them. He's learned from his mistakes. What better accolade can you give him?"

Or how about this appraisal by John Sculley, the ex-Apple CEO who squeezed Jobs out of the company in 1985: "The turnaround isn't a fluke. It's back to the future. Steve has done an absolutely sensational job of turning Apple into what he always wanted it to be."

If there's a new balance to Jobs, it may arise in large part from the fact that his two companies are so different and require orthogonal skills. Larry Ellison, founder and CEO of Oracle, an Apple director and close friend of Jobs', observes: "Pixar is good for Steve, because although he is basically the owner of the company, he is not the owner or creator of the movies it makes, and he knows it. At Apple it's the other way around. He owns only one share of Apple stock, yet he clearly owns the product and the idea behind the company. The Mac is the expression of his creativity, and Apple as a whole is an expression of Steve. That's why, despite the 'interim' in his title, he'll stay at Apple for a long time."

Another thing that might keep Jobs at Apple is his penchant for challenging computer industry orthodoxy. In the early days Jobs and co-founder Steve Wozniak used the groundbreaking Apple II personal computer to foment an insurgency against big-iron mainframe computing. Steve's most famous baby, the winsome Macintosh, was an attempt to overthrow the growing dominion of the vapid IBM PC and its appropriately named "clones." Now, with the iMac and other stylish, Internet-friendly machines sure to come, Steve is renewing his holy war with the inelegant, overly complex, beige blandness of PC computing. Once a zealot, always a zealot.

But then, maybe it's the times that have changed, more than Steve. Computers today are the biggest-selling of all consumer electronics products. A rich vein of new buyers are consumer holdouts who, under pressure from their kids or in reaction to plunging prices, are finally ready to go digital. Steve's obsession with style, simplicity, and ease of use might well speak to them.

Stories of his petulance as a boss still abound. At Apple his fingerprints are all over the products, the marketing, even the cafeteria (he replaced the old food-service company with an outfit run by the former manager of Il Fornaio, the Palo Alto trattoria). As you can tell in the interview that follows, he is still incapable of mincing words. Intel Chairman Andy Grove, long a Jobs admirer, perhaps says it best: "Steve will always be Steve. The only thing that will change is that he will lose some more of his hair."

You knew it would be bleak when you went back to Apple. Just how bad was it?

Much worse than I could imagine. The people had been told they were losers for so long they were on the verge of giving up. The first six months were very bleak, and at times I got close to throwing in the towel too.

I'd never been so tired in my life. I'd come home at about ten o'clock at night and flop straight into bed, then haul myself out at six the next morning and take a shower and go to work. My wife deserves all the credit for keeping me at it. She supported me and kept the family together with a husband in absentia.

A lot of people thought you had a plan in mind when you walked in the door because you moved so swiftly to cut off the clone business and extraneous projects like the Newton.

In a situation like that, you don't have time to study everything. But, yeah, I had some ideas. What I told people was that every decision didn't have to be right, just enough of them had to be right, so don't get paralyzed. There were some very hard decisions to make. Like the decision to end the clone business. In hindsight that looks smart, but have you ever gotten death threats? That was scary.

FORTUNE ran a story right after you came back to Apple in which we accused you of acting cynically, of returning just to satisfy your ego.

If I was cynical, why would I have put myself through all that?

But why did you sell all but one of your Apple shares before you even started trying to revive the company? You had to know that would send a bad signal.

There's an explanation. During the negotiations when Apple wanted to buy Next, Apple said it would pay me 1.5 million shares in stock--which was about a sixth of my share of the purchase price--and the rest in cash. There was a catch: They wanted it to be unregistered stock so I couldn't sell it for six months.

It was a big mistake, and here's why. At the end of six months they had to register the stock with the SEC as they promised. When they did, the business press--a la you guys--assumed I was preparing to sell, even though I hadn't even thought about selling. When that all blew up, I thought, "Gee, Apple's taking a big PR hit on this. If I sell in three or six months, there will be a second hit, so I might as well sell now."

This was, by the way, before the Apple board began to twist my arm to come back and run the company. Gil Amelio was running the place. So I was also thinking, "Do I really want this $20 million worth of stock when I think the company is going to be worthless in a year?" So I sold it. Literally within a few days, I got a call from [Apple director] Ed Woolard to discuss coming back.

Selling that stock actually was a good thing. I don't get a salary at Apple. I get a dollar a year so that my family can be on the health plan, but that's it. You could argue, as you did, that I don't have a stake in Apple. But I was able to walk in with some moral authority and say, "Look, this isn't about me or the money I'm going to make. This is about what's right for Apple." It was purer in some ways.

Let's look ahead now. The iMac has begun shoring up Apple's market share. But can you really hope to make your share grow?

There are three kinds of iMac purchasers: No. 1, the Macintosh installed base; that's the most important segment. We're constantly listening to those folks, and we'll try to build computers that they want and need. They seem to be responding to the iMac.

The second kind is new users. Between five million and ten million new users will enter the market in the next year or two, and we'd like to get a much greater proportion of those than our current market share. We're in a pretty good position to do that.

The third place to get customers is from the Wintel installed base. Now, the Wintel market is actually two: diehard PC users--and we know we're not going to get many of them--and former Mac users who converted to Wintel. We are getting some of those people back.

Now that you've stabilized the ship, will Apple start pioneering again?

The iMac is a pretty good indication of where we're headed. The whole strategy for Apple now is, if you will, to be the Sony of the computer business.

I don't really believe that televisions and computers are going to merge. I've spent enough time in entertainment to know that storytelling is linear. It's not interactive. You go to your TV when you want to turn your brain off. You go to your computer when you want to turn your brain on. Those are not the same.

Computers have a bright future. The question is, where can Apple fit in? Dell and Compaq and Hewlett-Packard sell mainly to the corporate market. Yet there's this whole consumer market, which hardly anybody with the right skills is focusing on.

In audio and video electronics, Sony has a consumer products business, which is their core, and a professional business, which serves broadcasters. Well, our professional business is our design/publishing business, and our consumer business is education and pure consumers. The consumer business is pretty cool because it's very high-volume and you really get to interact with individual customers.

Beyond that, Apple's the only PC company left that makes the whole widget--hardware and software. That means Apple can really decide that it will make a system dramatically easier to use, which is a great asset when you're going after consumers.

The technology isn't the hard part. The hard part is, What's the product? Or, Who's the customer? How are they going to buy it? How do you tell them about it? So besides having the ideas and the technology and the manufacturing, you have to have good marketing to be able to reach the consumer.

Can we expect Apple to move into related consumer electronics businesses?

If Mercedes made a bicycle or a hamburger or a computer, I don't think there'd be much advantage in having its logo on it. I don't think Apple would get much equity putting its name on an automobile, either. And just because the whole world is going digital--TV, audio, and all that--doesn't mean there's anything wrong with just being in the computer business. The computer business is huge.

Listen, consumers are smart enough to know what the boundaries of brands are. If Apple can find things that are complementary to its core, that's great. I thought buying the PalmPilot from 3Com would have been complementary, but it didn't come to pass. I won't go into what other complementary things there might be, but when you look back in a year, it will all make sense.

Here's a problem I see in spotting new products. People focus too much on entirely new ideas, as if that's what's required to grow a new business. Maybe that's not the right way to do it. Most good products really are extensions of previous products.

For example, computers are still awful. They're too complicated and don't do what you really want them to do--or do those things as well as they could. We have a long way to go. People are still making automobiles after nearly 100 years. Telephones have been around a long time, but even so the cellular revolution was pretty exciting. That's why I think the computer revolution is still in its early stages. There's a lot of room for doing new and exciting things with the same basic product.

You're CEO of not one but two companies that are very different. Tell us about some of those differences.

Apple has some pretty amazing people, but the collection of people at Pixar is the highest concentration of remarkable people that I have ever witnessed. There's a person who's got a Ph.D. in computer-generated plants--3-D grass and trees and flowers. There's another who is the best in the world at putting imagery on film. Also, Pixar is more multidisciplinary than Apple ever will be. But the key thing is that it is much smaller. Pixar's got 450 people. You could never have the collection of people that Pixar has now if you went to 2,000 people.

Another difference is that all the things in the computer business that we labored over 20 years ago are now discarded--part of the sedimentary layer. Nobody uses an Apple II anymore. Yet when Snow White [Disney's first big animated film] was re-released a few years back, we were one of the tens of millions of families that went to see it. That film is 60 years old, and my son loved it. I'd like to think people are going to love [Pixar's upcoming movie] A Bug's Life 60 years from now. But I doubt anybody will be beating on a Macintosh 60 years from now.

Have you seen Antz [a computer-animated film distributed by DreamWorks that is strikingly similar to A Bug's Life]?

I should have, but I've just been too busy. That reminds me of another big difference between Apple and Pixar: The computer business is a zero-sum game. If a customer buys the other guy's computer, he won't buy yours. But in the film industry, time and again, audiences have shown that if there are three really good films out there, they'll go see all three; but if there are three not-so-good films, they won't go see any. If A Bug's Life is really good, Antz is not going to hurt us much, even if it's really good too. We're competing with "Can we make a great movie?," not with Antz or another studio.

People you've worked with say the word that best describes your management style is persistent. Where did you get your persistence?

I don't think of it as persistence at all. When I was growing up, a guy across the street had a Volkswagen Bug. He really wanted to make it into a Porsche. He spent all his spare money and time accessorizing this VW, making it look and sound loud. By the time he was done, he did not have a Porsche. He had a loud, ugly VW.

You've got to be careful choosing what you're going to do. Once you pick something you really care about, and it's a worthwhile thing to do, then you can kind of forget about it and just work at it. The dedication comes naturally.

You seem to enjoy building companies as much as you enjoy building products.

Uh, no. The only purpose for me in building a company is so that it can make products. Of course, building a very strong company and a foundation of talent and culture is essential over the long run to keep making great products.

On the other hand, to me, the company is one of humanity's most amazing inventions. It's totally abstract. Sure, you have to build something with bricks and mortar to put the people in, but basically a company is this abstract construct we've invented, and it's incredibly powerful.

Still, if you look at your first tenure at Apple, part of your goal was to build a new kind of company. You had much the same goal at Pixar.

I was lucky to get into computers when it was a very young and idealistic industry. There weren't many degrees offered in computer science, so people in computers were brilliant people from mathematics, physics, music, zoology, whatever. They loved it, and no one was really in it for the money.

My heroes--Dave Packard, for example, left all his money to his foundation; Bob Noyce [the late co-founder of Intel] was another. I'm old enough to have been able to know these guys. I met Andy Grove when I was 21. I called him and told him I'd heard he was really good at operations and asked if I could take him out to lunch. I did that with others too.

These guys were all company builders, and the gestalt of Silicon Valley at that time made a big impression on me. There are people around here who start companies just to make money, but the great companies, well, that's not what they're about.

Maybe so, but today Silicon Valley seems to be fueled as much by stock options as by idealism.

Of course you want to have your people share in the wealth you create. At Apple we gave all our employees stock options very early on. We were among the first in Silicon Valley to do that. And when I returned, I took away most of the cash bonuses and replaced them with options. No cars, no planes, no bonuses. Basically, everybody gets a salary and stock.

The great thing about stock is that if the value of one person's shares goes up, everyone's does. It's a very egalitarian way to run a company that Hewlett-Packard pioneered and that Apple, I would like to think, helped establish.

At Pixar one of the most gratifying things is that there are a lot of folks who don't really care about getting rich but who care a lot about the art or the technology. Yet they will never have to worry about money for the rest of their lives. Their families can live in a nice house, and they can concentrate on what they really love to do. It's wonderful.

You've always taken time to troll for new technologies that you could turn into new kinds of products. Are you able to do that now as much as you used to?

There's a certain amount of homework involved, true; but mostly it's just picking up on things you can see on the periphery. Sometimes at night when you're almost asleep, you realize something you wouldn't otherwise have noted. I subscribe to a half-dozen Internet news services, and I get 300 E-mails a day, many from people I don't know, hawking crazy ideas. And I've always paid close attention to the whispers around me.

You're 43. You've already made it big in business, yet you're not on the downhill slope of your life yet. Have your motivations changed as a middle-ager?

I don't think much about my time of life. I just get up in the morning and it's a new day. Somebody told me when I was 17 to live each day as if it were my last, and that one day I'd be right. I am at a stage where I don't have to do things just to get by. But then I've always been that way because I've never really cared about money that much. I guess what I'm trying to say is that I feel the same way now as I felt when I was 17.

But you react to things differently now.

Of course. I'm an old man. When you're older, you realize that sometimes there's nothing you can do about certain things.

Do you ever think you may be getting a little conservative in your old age?

One of my role models is Bob Dylan. As I grew up, I learned the lyrics to all his songs and watched him never stand still. If you look at the artists, if they get really good, it always occurs to them at some point that they can do this one thing for the rest of their lives, and they can be really successful to the outside world but not really be successful to themselves. That's the moment that an artist really decides who he or she is. If they keep on risking failure, they're still artists. Dylan and Picasso were always risking failure.

This Apple thing is that way for me. I don't want to fail, of course. But even though I didn't know how bad things really were, I still had a lot to think about before I said yes. I had to consider the implications for Pixar, for my family, for my reputation. I decided that I didn't really care, because this is what I want to do. If I try my best and fail, well, I tried my best.

What makes you become conservative is realizing that you have something to lose. Remember The Whole Earth Catalog? The last edition had a photo on the back cover of a remote country road you might find yourself on while hitchhiking up to Oregon. It was a beautiful shot, and it had a caption that really grabbed me. It said: "Stay hungry. Stay foolish." It wasn't an ad for anything--just one of Stewart Brand's profound statements. It's wisdom. "Stay hungry. Stay foolish."

Do you want to be a mentor to someone who could succeed you?

I don't think it works that way. You just are yourself, and you work with other people. If you're inspiring to other people, it makes an impression on them. For example, I hear people at Disney talking about what it was like to work with Walt. They loved him. I know that people at Pixar are going to talk about their days with John Lasseter [director of Toy Story and A Bug's Life] in the same way. Who knows? Maybe someday somebody will feel that way about working with me. I have no idea.

But if you had a partner or an understudy, wouldn't it reassure those who worry about the word "interim" in your title?

Here's what that issue is about. I'm also CEO of Pixar, and I'd like to remain there for the foreseeable future because I love it. That does place some limitations on what I can do at Apple.

What happened with me ever since I returned to Apple was that everybody was hounding me about this "interim" business, asking how long I was going to stay. Very early this year I remember waking up and thinking, "This is not my problem. This is their problem. I'm not losing sleep over it, and it doesn't make me work any less hard for Apple." So I just decided, with all the other problems that I'd taken on, that I didn't need this one too, and I haven't looked back a day.

What's your biggest screwup in your adult life?

Personal stuff.

No regrets about business decisions?

Sure, there are a zillion things I wish I'd done differently. But I think the things you most regret in life are things you didn't do. What you really regret was never asking that girl to dance.

In business, if I knew earlier what I know now, I'd have probably done some things a lot better than I did, but I also would've probably done some other things a lot worse. But so what? It's more important to be engaged in the present.

I'll give you a perfect example. On vacation recently I was reading this book by [physicist and Nobel laureate] Richard Feynmann. He had cancer, you know. In this book he was describing one of his last operations before he died. The doctor said to him, "Look, Richard, I'm not sure you're going to make it." And Feynmann made the doctor promise that if it became clear he wasn't going to survive, to take away the anesthetic. Do you know why? Feynmann said, "I want to feel what it's like to turn off." That's a good way to put yourself in the present--to look at what's affecting you right now and be curious about it even if it's bad.

I'll tell you something else that makes you look at things differently. Once you have kids, it doesn't take a very big leap to realize that everybody is a kid. Everybody came out of their mother and was a baby, and hopefully everybody was loved by somebody as much as you love your kids. That may not sound profound, but a lot of people forget that.

So when we laid some people off at Apple a year ago, or when I have to take people out of their jobs, it's harder for me now. Much harder. I do it because that's my job. But when I look at people when this happens, I also think of them as being 5 years old. And I think that person could be me coming home to tell my wife and kids that I just got laid off. Or that could be one of my kids in 20 years. I never took it so personally before.

Life is short, and we're all going to die really soon. It's true, you know.

 

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  Products Gitea - Git with a cup of tea   https://gitea.io/en-us/ A painless self-hosted Git service. 自建Git服务,避免GitHub隐私侵犯 https://github.com/objective-see/LuLu LuLu is the free macOS firewall 监视Mac的出站流量,且阻断 OverSight   https://github.com/objective-see/OverSight OverSight monitors a mac's mic and webcam, alerting the user when the internal mic is activated, or whenever a process accesses the webcam. 监视是否有应用调用Mac的麦克风、摄像头 Mozilla Hubs   https://github.com/mozilla/hubs The client-side code for Mozilla Hubs, an online 3D collaboration platform that works for desktop, mobile, and VR platforms. 开源的多人虚拟空间,Mozilla打造,企业级VR诉求 数字移民   https://shuziyimin.org 关于内容源、工具的推荐,适合刚接入国际的新人 SimpleLogin   https://simplelogin.io/ 匿名邮箱工具,转发用,Michael Bazzell推荐 Telegram 群组、频道、机器人 - 汇总分享   https://congcong0806.github.io/2018/04/24/Telegram/#机器人-bot https://archive.ph/iJMBj 献给那些将来到Telegram的朋友 Design Patrick Wardle   https://www.instagram.com/patrickwardle/?hl=en 他的IG,摄影也精彩,审美...

ifconfig参数备忘

       主要指标说明: eth0/lo:网络接口名 Link encap:网络类型

产品随想 | 读《中国是部金融史》:第三章至第五章

  第三章 犯我货币者,虽强必诛(汉高祖一汉武帝) 刘邦大概没有想到,他的土地政策奠定了此后两千年的社会结构:皇帝是社会最高层,具有至高无上的权力;皇帝之下是三公九即等封建官僚,拿皇帝的钱,逐级管理小农;最底层是万千小农,他们对帝国纳税,用自己的血汗钱养活帝王与封建官僚。此后,中国封建社会结构始终没有摆脱“皇权一封建官僚一小农”这个三位一体的窠臼。 既然消灭了异姓王,正常思维应该是仿效秦始皇强化郡县制,但是这位平民皇帝选择了…条谁也想不到的道路,他分封自己的兄弟子侄为王,并与诸王约定,此后非我子孙称王,天下人都可以杀了他(非刘氏而王者,天下共击之)。刘邦亲眼目睹了秦帝困的分崩离析,危急时刻无人愿意支撑起破败的帝国。华竟,官僚靠薪水吃饭, 就算贪污的本事很大,也没有理由维护别人的一姓天下。 如果没有血浓于水的同姓诸侯王,汉帝国将来同样无法应对真正的危机。事实证明,分封刘氏诸王是对的,如果没有刘邦留下来的同姓诸侯,恐怕汉朝早就得跟着皇后吕雉姓“吕”了。 人们习惯于将刘邦的皇后吕雉称呼为“吕后〞,这是中国古代历史上第一位临朝称制的太后,另外两位要等到盛唐和晚清才能在本书中出镜,三位女强人都是中国货币史上浓墨重彩的人物。 然而,从吕雉开始,仅仅不到一个世纪, 破败的汉帝国就一跃变为当时世界上最强盛的国家,直接把打遍天下无敌手的匈奴骑兵赶到了西欧,让罗马帝国受尽了欺凌。吕后末年,西汉单个农业劳动力的原粮产量已经突破了三干四百斤,这不但是西欧一干五百年后的劳动生产率,也远高于1973年中四的劳动生产率(二千二百四十斤)。应该说,中西文明争霸就是从汉帝国驱赶匈奴开始的,在第一轮交锋中,西欧完败。 ──原来西汉能超过1978年,厉害 吕雉坚决执行了一项前无古人(后有来者)的税收政策—“十五而税一”,换算一下,吕雉时代庶人个人收入所得税税率为 6.6%,而且,没有累进税率。 《二年律令》彻底改变了中国历史的发展轨迹,秦人以军功授田,刘邦以服兵役为代价授田,只有到了吕雉才真正实现了全困范用的“均田“。这是中国历史上第一次以法律形式明确了土地私有制度,每一个最普通的庶人都获得了土地,整个社会实现了孟子的“百亩之田、五亩之宅”理想。这是无数先贤追求的大同世界梦想一“耕者有其田”,请注意,我没有说这是“耕者有其田"的雏形,而是实实在在的“耕者有其田"。 ──对汉朝,充满敬...

常用建筑素材站点

高大上的建筑竞赛效果图中的素材是如何收集的回答,感谢知乎 Vincent Ku 以下是之前搜寻过的素材网站,应该这些够用了 http:// skalgubbar.se/ http:// skalgubbrasil.tumblr.com / http://www. immediateentourage.com/ http://www. gobotree.com/ http://www. mrcutout.com/ http://www. cutoutlife.com/ http://www. nonscandinavia.com/ http://www. escalalatina.com/ http://www. mayang.com/textures/ind ex.htm http://www. textures.com/ ===== 感谢知友 @SJTUboy 补充 http:// maps.stamen.com/# watercolor/12/37.7706/-122.3782 http:// maps.stamen.com/m2i/# toner-background/2000:2000/10/31.1674/121.6063 作者:Vincent Ku 链接:https://www.zhihu.com/question/31584353/answer/73642305 来源:知乎 著作权归作者所有。商业转载请联系作者获得授权,非商业转载请注明出处。

The Little MongoDB Book

The Little MongoDB Book 基础 在一个MongoDB实例中可以有若干数据库或一个都没有,不过这里的数据库都是高层次容器,用来储存其他的所有数据 一个数据库可以有若干集合或者一个都没有, 集合由若干文档组成,也可以为空 文档由一个或更多的域组成 索引的意义 游标和以上概念不同,很重要但是常常被忽略,有一点很重要,每当向MongoDB索要数据时,总是返回一个游标 小结一下,MongoDB由数据库组成,数据库由集合组成,集合由文档组成。域组成了文档,集合可以被索引,从而提高了查找和排序的性能。最后,从MongoDB读取数据的时候是通过游标进行的,除非需要,游标不会真正去作读的操作 读到后面觉得实战意义不是很大,就跳过了

产品随想 | 周刊 第126期:Think of your life as a rainbow arcing across the horizon of this world

FolderPaint   https://github.com/MichaelTr7/FolderPaint Folder colour changing application for macOS. 乔布斯说:“对于我和苹果公司的许多人来说,索尼的盛田昭夫是最大的灵感来源之一。我希望我们今天的所想所为能让他会心一笑。” 乔布斯甚至从索尼挖走了一位顶级设计师。哈特穆特·艾斯林格被苹果挖走前,已在 100 多种索尼产品的创造中发挥了重要作用。 供职于索尼时,艾斯林格所在的设计工作室与管理办公室和工厂车间享有同等地位。他说,这样有助于促进公司生产和设计团队之间在一定程度上达成团结,这正是乔布斯试图重建的团结。 艾斯林格指出:“乔布斯有能力洞察事物的好坏,却不知道如何实现以及如何通过组织去构建。因此,我们向苹果提出的第一个建议是,赋予设计师一定的话语权。” 斯卡利表示,乔布斯和盛田之间的深厚友谊和相互敬重可以归结为对于设计的共同热忱。 “他们以非常积极的方式产生了共鸣”,斯卡利说,“两位来自不同文化背景的创始人共聚一堂,这是非常难能可贵的。他们讨论设计原则,却从不谈及商业模式。” “Think of your life as a rainbow arcing across the horizon of this world. You appear, have a chance to blaze in the sky, then you disappear.” City Lights Bookstore   https://en.wikipedia.org/wiki/City_Lights_Bookstore?useskin=vector 旧金山的城市之光独立书店 Vesuvio Cafe   https://en.wikipedia.org/wiki/Vesuvio_Cafe?useskin=vector 好奇怪,这家Cafe居然没有太多的介绍 “One of the things that I was fortunate of was to see and understand the context of San Francisco through the eyes of Steve Jobs,” Mr. Ive said. “He kn...