跳至主要内容

《Driven by Design》

 

产品随想注

  • 一本描述Skoda的设计书,却有着诸多直击人心的产品话语,记录学习!

直击人心

  • The roots of the brand are the source of its inspiration.

  • Our decisions have to be based on trust in the brand and its values.

  • Prodcts are always a reflection of the people as well - of those who build them, and those who drive them.

  • To act is to modify the shape of the world.

  • The car should look at you like a human being.

  • The right approach to sketching is to create with the heart, but to compose with the mind.

  • Showing our soul with our sense of touch, Cars appeal to all our senses.

  • Create, simplify, change, satisfy, convinced by emotions.

  • If you lose your curiosity, you fall behind.

  • A clear view for visions: reflecting the bold way ahead.

  • By believing passionately in something that still does not exist, we creat it.