There’s lots of ways to be, as a person. And some people express their deep appreciation in different ways. But one of the ways that I believe people express their appreciation to the rest of humanity is to make something wonderful and put it out there. And you never meet the people. You never shake their hands. You never hear their story or tell yours. But somehow, in the act of making something with a great deal of care and love, something’s transmitted there. And it’s a way of expressing to the rest of our species our deep appreciation. So we need to be true to who we are and remember what’s really important to us. ──Steve, 2007 Introduction by Laurene Powell Jobs Much of what’s in these pages reflects guiding themes of Steve’s life: his sense of the worlds that would emerge from marrying the arts and technology; his unbelievable rigor, which he imposed first and most strenuously on himself; his tenacity in pursuit of assembling and leading great teams; and perhaps, above all, his